Flexible water usage. High-speed extraction. This sublime
marriage of form and function will be the crown jewel of your
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Get twice the capacity of a standard dryer in the floor space of
a single pocket tumble dryer. Plus, you'll still only need one set
of gas, electric and exhaust hook ups, simplifying your
Energy Efficient. Cost Efficient. Everything you need to reduce
operating costs, from our low water usage to our high-speed
Uncomplicated. Uncompromising. Unmatched. Enjoy heavy-duty
construction that will provide reliable operation for years to
As timeless as they are reliable, these washers are built from
the ground up from heavy-duty components that are guaranteed to
stand the test of time.
With a large load capacity in a compact frame, each one of our
single dryers is all business, all the time. So you don't have to
Turn your world on its edge and get the complete package in a
single unit, combining our efficient dryers with the powerful
performance of our industry-leading front load washers.
Save your floor space and double up on some of the most
efficient dryers in the industry. We even provide extra capacity
for large loads, for the ultimate in space-saving performance.
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According to the Coin Laundry Association, there are over 35,000
coin laundries in the United States that generate nearly $5 billion
in gross revenue annually. Needless to say, this is a very
competitive industry. In order to earn as much of that $5 billion
as possible, you need to attract new customers to your store. To do
so, you must do some marketing. Your marketing efforts do not need
to be extravagant, but they do need to be well planned, in order to
get the most out of your marketing dollars.
To begin, you must establish a specific purpose for your
marketing. You must decide what specific action you want your
customers to take as a result of your marketing. Do you want
customers to call the store? Visit the website? Stop in the store?
Without a distinctive purpose, your marketing dollars are not being
used effectively. Marketing just to say you are marketing will only
result in wasted money. If your goal is to direct people to your
website, consider offering a printable coupon for anyone that
visits the site. This gives them an incentive to read through your
site and potentially visit your store.
Next, it is imperative to point out the things that give you an
advantage over your competition. Why would potential customers
choose your store over someone else's? Always remember, no matter
what industry, the one question on the customer's mind is "how will
this product or service benefit me?" Whether your store offers
convenience, easy to use equipment, top notch security, or an
ancillary service such as wash-dry-fold, make sure your customers
know about it. Consider making a list of all the benefits your
store offers. Then, make a list of the benefits your competitors
offer and compare the two.
One of the easiest and most effective ways to attract new
customers is by simply using your interpersonal skills and
networking. Potential customers are everywhere and you've probably
had contact with more than one hundred today alone. Talk to your
neighbors, barber, banker, and anyone else that you are friendly
with. Also consider joining local networking groups such as the
Chamber of Commerce. There are many great networking groups that
can put you in touch with a wide variety of potential
Of course, good ol' fashioned print advertising is always a
solid option. Flyers, direct mailing, and receipt coupons have been
proven successful for years. Direct mailing pieces will be
especially effective in lower-income areas where internet access
may be limited. Furthermore, you decide exactly who is contacted,
which is very cost effective. Register receipt coupons have also
proven to be an effective and inexpensive form of marketing. Like
doing laundry, grocery shopping is another necessity that everyone
must do. You will be able to reach a large audience at a low price,
some of whom may have never visited a coin laundry in the past.
To thrive in the coin laundry industry, marketing is essential.
With the proper planning, you can establish an effective marketing
plan at a relatively low cost. Above all else, make sure to point
out how your store will benefit your customers. Show them what you
offer that your competitors don't offer. Always be networking.
Think of every conversation you have as an opportunity to grow your
business. Finally, consider going back to the basics. Direct
mailing and other print ads have proven to be successful and can be
Wash-Dry-Fold Services: Getting Started
In Store Marketing
Getting to Know Your Customers
Cash in on New Revenue Opportunities
Cost per Cycle - Front Load Washer and Top Load Washer
Consider the Additional Benefits
Reduce Repairs, Remove the Guesswork
Down with Utilities
Benefits of Tumble Dryer Replacement
Tumbler Dryer Replacement
Reinvesting In Your Business
Soft Improvements to your Laundromat
Qualities of a Good Distributor
Clean Show 2013
® Registered Trademark of Alliance Laundry Systems LLC © All Rights Reserved
Alliance Laundry Systems LLC
Attn: Speed Queen Sales
Shepard Street PO Box 990
Ripon, WI 54971-0990
Investing In Laundromats