Alliance Laundry Systems, the global leader in commercial
laundry systems and solutions, says that the success of its recent
attendance at Gulfood in Dubai has confirmed the Middle East as a
significant growth opportunity for the business.
"Our systems are ideally suited to all elements of the
hospitality sector, and especially hotels, where we already have
relationships with most of the major brands," says John Bannister,
Director of International Sales - Middle East & Africa.
"They have realised the significant competitive advantage that
our systems can deliver, and the on-going investment in developing
new systems that use less water, less power, and that are more
environmentally friendly, reliable and hence more cost-effective
than ever before."
Forthcoming major events including the 2020 World Fair and the
FIFA football world cup in 2022, have led to a significant increase
in hotel construction.
Alliance already enjoys a preferred supplier status to many of
the major brands including Marriott, Hilton and Hyatt, and is
looking to further extend its reach. With a report last year (the
STR Global Construction Pipeline Report) predicting that 130 new
hotels are set to open in the Middle East and Africa in 2015 alone,
and hundreds more in the pipeline, there is plenty of
Qatar, the UAE and the Kingdom of Saudi Arabia (KSA) are all
markets that Alliance currently targets, selling through an
existing network of quality distributors. It does not sell direct,
and will continue to invest to support its distributors with a new
range of products and services over the next two years and beyond.
Kuwait is also seen as a growth opportunity in the future.
The focus is not on the hospitality sector alone, but also in
other areas such as hospitals, care establishments and schools.
Within KSA, for example, there is a significant investment in new
hospital facilities, and a clear demand for Alliance Laundry
Systems' specialist Barrier Washers that are not only intrinsically
'safe' to enable customers to conform to the most stringent health
regulations, but they can also deliver the highest capacity for the
smallest footprint in cleanroom facilities where space is often at
All of Alliance Laundry Systems' machines share a common set of
values in that they are compact in design, rugged in construction,
and bring the very latest quality, reliability and innovation to
the commercial laundry sector.
"The strength and breadth of our commercial laundry solutions
are unrivalled," says Christophe Sisternas Director International
Marketing, "and confirms our position as the world number one, able
to offer our customers a total solution from a single platform in
even the most challenging markets where specialist technologies and
capabilities are required."
Alliance Laundry Systems was exhibiting at Gulfood for the very
first time. It took the opportunity to welcome and entertain major
partners from across the region on an evening river cruise that
gave senior ALS executives a chance to thank local partners for
their continued support and discuss new business opportunities in a