This was another strong
message that resonated with the investor audience: "The amount of
time an owner needs to spend on the business is minimal," Maurizio
concludes, "neither do they need any specialist knowledge beyond
having the skill to recognise an investment opportunity that
delivers steady and predictable returns, and that is effectively
'recession proof' since demand is ongoing."
The world's biggest commercial laundry business - Alliance
Laundry Systems - says that Spanish entrepreneurs have shown a keen
interest in investing in their own self-service laundry business
under the global 'Speed Queen' brand.
Speed Queen built on its presence at the 2014 Expofranquicia
event to promote how far the brand has developed in Spain in the
last 12 months, with a particular focus on the opening of new
stores across the country.
Maurizio Tormena, the Speed Queen Store Project Director for
Alliance Laundry Systems, says that the quality of enquiries was
high, with interest being expressed not just by 'new' entrepreneurs
but also established players looking to diversify their
"Being able to show potential investors real images of what
their store could look like, and therefore making the investment
more tangible, was a very successful strategy. Visitors were
impressed with the number of stores we have opened in recent
months, not just in Spain but across Europe."
Maurizio also says that
investors responded well to Speed Queen's message of 'partnership'
and how its model differs from a 'traditional' franchise approach:
"The fact that we do not have any upfront fees, that we do not ask
for royalties, and that there are no onerous contracts has been
very well received," he continues.
Speed Queen has an established reputation for reliability in
thousands of existing self-service laundry businesses around the
world. A network of Speed Queen branded stores have been appearing
across Europe in France, Germany, Poland, Portugal, the Czech
Republic, Croatia, Slovenia, Lithuania and Austria.
10 new Speed Queen stores
have opened in Spain in the last 12 months and a further seven are
under construction. The ambition is to build a network of more than
1,500 new stores across Europe, working with investors who want a
proven business model that allows them to become their own
"We offer a turnkey concept and a full range of services from
initial support in finding an appropriate site to the final store
opening and beyond," Maurizio adds.
A self-service laundry presents a very different opportunity
from 'traditional' investments that focus on fast food or retail:
it does not involve the management of perishable goods or onerous
stock issues, and because the operation is 'self-service' the
number of staff required is reduced.
This was another strong message that resonated with the investor
audience: "The amount of time an owner needs to spend on the
business is minimal," Maurizio concludes, "neither do they need any
specialist knowledge beyond having the skill to recognise an
investment opportunity that delivers steady and predictable
returns, and that is effectively 'recession proof' since demand is