{"id":20587,"date":"2025-04-14T17:06:34","date_gmt":"2025-04-14T22:06:34","guid":{"rendered":"https:\/\/speedqueencommercial.com\/br\/?p=20587"},"modified":"2025-05-16T13:24:57","modified_gmt":"2025-05-16T18:24:57","slug":"mercado-nacional","status":"publish","type":"post","link":"https:\/\/speedqueencommercial.com\/br\/equipamentos-de-lavanderia\/mercado-nacional\/","title":{"rendered":"Mercado nacional de lavanderia deve ter crescimento anual de 3,57% CAGR at\u00e9 2029"},"content":{"rendered":"

Em meio ao cen\u00e1rio, novas tecnologias em conectividade, autosservi\u00e7o e sustentabilidade fazem parte das tend\u00eancias do setor<\/em><\/p>\n

\"\"<\/p>\n

De novidades em conectividade, com aplicativos e sistemas que possibilitam fazer a gest\u00e3o administrativa e operacional de equipamentos \u00e0 dist\u00e2ncia, ao maior n\u00famero de funcionalidades presentes nos aparelhos, estas s\u00e3o apenas algumas das solu\u00e7\u00f5es que est\u00e3o transformando o setor de lavanderias e sinalizando tend\u00eancias, como processos cada vez mais sustent\u00e1veis e econ\u00f4micos. Com a Internet das coisas (IOT) e a intelig\u00eancia artificial, a intera\u00e7\u00e3o entre empresas, clientes e m\u00e1quinas, bem como as opera\u00e7\u00f5es, dever\u00e3o ser ainda mais otimizadas.<\/p>\n

Exemplos que j\u00e1 s\u00e3o realidade no pa\u00eds s\u00e3o os espa\u00e7os de autosservi\u00e7o encontrados em diferentes regi\u00f5es e que t\u00eam possibilitado a empreendedores desenvolverem seus modelos de neg\u00f3cios com controle digital e menor investimento. Uma mat\u00e9ria<\/a> da Folha de S\u00e3o Paulo, publicada no ano passado, mostra que o Brasil contava na ocasi\u00e3o com 25 mil lavanderias, sendo 3 mil no modelo self-service<\/em>.<\/p>\n

\u00c9 fato que o crescimento do mercado, no geral, tamb\u00e9m \u00e9 favor\u00e1vel ao seu desenvolvimento. O estudo Laundry Care Worldwide<\/em>, da Statista, mostra que neste ano, a receita mundial do setor de lavanderia \u00e9 equivalente a US$ 110 bilh\u00f5es, aproximadamente, e projeta uma Taxa da Crescimento Anual Composta (CAGR), de 3,08% no per\u00edodo de 2025 a 2029.<\/p>\n

No caso do Brasil, o levantamento regional Laundry Care Brazil<\/em>, tamb\u00e9m da empresa de pesquisa, projeta a receita do mercado em US$ 3,73 bilh\u00f5es, neste ano, e o aumento de 3,57% do CAGR, pelos pr\u00f3ximos cinco.<\/p>\n

E o que se tem visto no cen\u00e1rio nacional, no caso das lavanderias comerciais, \u00e9 a busca por equipamentos que re\u00fanam, al\u00e9m de tecnologias de controle, caracter\u00edsticas como efici\u00eancia energ\u00e9tica e uso adequado de \u00e1gua, durabilidade e qualidade operacional. \u201cAl\u00e9m do acompanhamento que fazemos do setor, temos tamb\u00e9m verificado, nos eventos que participamos, o interesse de representantes de diferentes segmentos nestes requisitos\u201d, informa Aline Kan\u00f4, gerente de marketing da Alliance Laundy Systems para a Am\u00e9rica Latina.<\/p>\n

\u201cNa edi\u00e7\u00e3o 2024 da Equipotel, feira de hospitalidade que acontece anualmente, atendemos compradores e tomadores de decis\u00e3o de ramos como hotelaria e gastronomia e de empresas que prestam servi\u00e7os para tais segmentos, que buscavam solu\u00e7\u00f5es inovadoras. E todas passam pela interface tecnol\u00f3gica, com novas formas de automa\u00e7\u00e3o e digitaliza\u00e7\u00e3o e redu\u00e7\u00f5es de custos e impacto ambiental. N\u00e3o se trata de um conjunto de tend\u00eancias em lavanderias comerciais, mas de uma realidade permanente, que tamb\u00e9m visa atender \u00e0s atuais expectativas dos consumidores\u201d, acrescenta a executiva.<\/p>\n

\u00c9 claro que o atendimento sempre ser\u00e1 um diferencial no relacionamento com os clientes e, al\u00e9m da digitaliza\u00e7\u00e3o, otimizando e personalizando servi\u00e7os de lavagem, secagem e entrega em lavanderias comerciais, o investimento em canais de relacionamento, como sites e apps, que possibilitam agendamento, pagamento, cria\u00e7\u00e3o de promo\u00e7\u00f5es e descontos personalizados, tem se mostrado fundamental para os neg\u00f3cios.<\/p>\n

Para estar mais pr\u00f3xima das empresas clientes, a Speed Queen, por exemplo disponibiliza no site, a op\u00e7\u00e3o de registrar cada produto da marca adquirido, consultas on-line<\/em> a manuais, instru\u00e7\u00f5es de instala\u00e7\u00e3o e cuidados e folhetos de garantia. Cada cliente tem acesso a tudo de forma personalizada, ao digitar o n\u00famero do modelo da sua lavadora no campo espec\u00edfico de busca. No canal, tamb\u00e9m \u00e9 poss\u00edvel fazer a solicita\u00e7\u00e3o de assist\u00eancia t\u00e9cnica, consulta de distribuidores pr\u00f3ximos para pedidos de pe\u00e7as de reposi\u00e7\u00e3o, guia com dicas para remo\u00e7\u00e3o de diferentes tipos de manchas nos tecidos.<\/p>\n

Voltando \u00e0 tecnologia, a marca possui no portf\u00f3lio o aplicativo Speed Queen Insights@ para clientes fazerem o gerenciamento remoto de seus neg\u00f3cios de lavanderia, que possibilita a opera\u00e7\u00e3o, emiss\u00e3o de reembolsos, detec\u00e7\u00e3o precoce de problemas para manuten\u00e7\u00e3o, acompanhamento di\u00e1rio de dados da opera\u00e7\u00e3o e em tempo real e acesso a relat\u00f3rios. A ferramenta digital tamb\u00e9m conta com tecnologia CRM para oferecer uma experi\u00eancia aprimorada de pagamento para consumidores. Saiba mais aqui<\/a>.<\/p>\n

Em caso de d\u00favidas:<\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Em meio ao cen\u00e1rio, novas tecnologias em conectividade, autosservi\u00e7o e<\/p>\n","protected":false},"author":83,"featured_media":20588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1295,1289,1286,614],"tags":[1296,1297,1290,1291],"class_list":["post-20587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crescimento-de-mercado","category-equipamentos-de-lavanderia","category-sustentabilidade","category-technology","tag-conectividade-em-lavanderias","tag-crescimento-de-mercado","tag-sustentabilidade","tag-tecnologia"],"acf":[],"yoast_head":"\nMercado nacional de lavanderia deve ter crescimento anual de 3,57% CAGR at\u00e9 2029 - Brasil 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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