{"id":21022,"date":"2025-11-19T09:20:36","date_gmt":"2025-11-19T15:20:36","guid":{"rendered":"https:\/\/speedqueencommercial.com\/br\/?p=21022"},"modified":"2025-11-19T09:20:36","modified_gmt":"2025-11-19T15:20:36","slug":"lavanderias-self-service-crescimento-2025","status":"publish","type":"post","link":"https:\/\/speedqueencommercial.com\/br\/noticias\/lavanderias-self-service-crescimento-2025\/","title":{"rendered":"Lavanderias self-service devem continuar apresentando crescimento nos pr\u00f3ximos anos"},"content":{"rendered":"

Comportamento de consumo, crescimento de franquias, avan\u00e7o de tecnologias e novos projetos de moradia s\u00e3o alguns dos fatores que contribuem para o segmento<\/em><\/p>\n

\"\"<\/p>\n

Aeroportos, supermercados, redes hoteleiras, fast food e cinemas s\u00e3o apenas algumas das \u00e1reas que demonstram que o autosservi\u00e7o tem ganhado espa\u00e7o em diversos segmentos de hospitalidade, e possibilitado a clientes, fazer check-ins, pedidos e realizar compras de forma aut\u00f4noma. Nas lavanderias n\u00e3o \u00e9 diferente.<\/p>\n

O autoatendimento est\u00e1 presente nos diferentes modelos de neg\u00f3cios da \u00e1rea, tanto em estabelecimentos comerciais quanto em condom\u00ednios com espa\u00e7os compartilhados, e segue apresentando crescimento.<\/p>\n

Proje\u00e7\u00f5es <\/strong><\/p>\n

No caso das lavanderias compartilhadas, o movimento tamb\u00e9m \u00e9 impulsionado por algumas das tend\u00eancias de moradia, com \u00e1reas comuns em novos projetos de condom\u00ednios para utiliza\u00e7\u00e3o de moradores e moradoras. A mat\u00e9ria publicada pela Folha Vit\u00f3ria, \u201cBusca por im\u00f3veis com lavanderia self-service cresce 20% no pa\u00eds<\/a>\u201d, em setembro do ano passado, j\u00e1 destacava o cen\u00e1rio.<\/p>\n

J\u00e1 a publica\u00e7\u00e3o \u201cSetor de lavanderias self-service deve crescer 9,4% ao ano<\/a>\u201d, do site Business Moment mostra que, com a proje\u00e7\u00e3o, esse segmento de lavanderia deve atingir US$ 8,9 bilh\u00f5es at\u00e9 o ano 2032 em \u00e2mbito global.<\/p>\n

O tema foi assunto entre representantes da Alliance Laundry Systems e visitantes no principal evento de hospitalidade do pa\u00eds, a Equipotel, realizado em setembro. A multinacional apresentou, em estande pr\u00f3prio, solu\u00e7\u00f5es da Speed Queen<\/a>, como a lavadora-extratora e secadora conjugada Speed Queen de 10kg e a lavadora-extratora e secadora empilhada Speed Queen de 14 a 23 kg.<\/p>\n

A marca tamb\u00e9m destacou a import\u00e2ncia que equipamentos de autoatendimento t\u00eam tido para meios de hospedagem de diferentes tamanhos, principalmente, para hot\u00e9is de pequeno porte e pousadas, por facilitar a jornada de clientes e tamb\u00e9m o trabalho de gest\u00e3o dos estabelecimentos.<\/p>\n

Os maquin\u00e1rios, por exemplo, s\u00e3o adequados a sistemas de pagamentos como cart\u00f5es de cr\u00e9dito, d\u00e9bito, pix e integra\u00e7\u00e3o com aplicativo do franqueador da lavanderia. \u201cTemos tido bastante crescimento na categoria de equipamentos de autoatendimento em Airbnbs e pr\u00e9dios com apartamentos compactos. Esse \u00e9 um dos mercados que mais avan\u00e7a\u201d, destacou Guilherme Caminha Afonso, gerente comercial da Alliance Laundry Systems Brasil, na ocasi\u00e3o.<\/p>\n

Motivos de crescimento<\/strong><\/p>\n

Al\u00e9m de mudan\u00e7a no h\u00e1bito de consumo, que inclui o aumento do interesse de profissionais de gest\u00e3o e opera\u00e7\u00e3o e, tamb\u00e9m, de clientes em iniciativas mais sustent\u00e1veis, aliadas \u00e0s ofertas de comodidade, otimiza\u00e7\u00e3o de tempo e pre\u00e7os acess\u00edveis; as tecnologias desenvolvidas nos \u00faltimos anos, tanto em maquin\u00e1rios, quanto em sistemas digitais<\/a> (que possibilitam o monitoramento), est\u00e3o entre as vantagens que contribuem para o crescimento do autoatendimento no setor e t\u00eam impulsionado o empreendedorismo.<\/p>\n

De acordo com a Pesquisa de Desenvolvimento de Franchising \u2013 2\u00ba Trimestre 2025<\/a>, da Associa\u00e7\u00e3o Brasileira de Franchising, o setor de Limpeza e Conserva\u00e7\u00e3o apresentou crescimento de 15,4% em compara\u00e7\u00e3o com o mesmo per\u00edodo do ano passado. Entre os motivos est\u00e3o: comportamento de consumo, diminui\u00e7\u00e3o da m\u00e3o de obra dom\u00e9stica e aumento da procura por franquias de autoatendimento.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Comportamento de consumo, crescimento de franquias, avan\u00e7o de tecnologias e<\/p>\n","protected":false},"author":83,"featured_media":21023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1294,1395,1396,1301,1394,41],"class_list":["post-21022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-alliance-laundry-systems","tag-crescimento-do-setor-de-lavanderias","tag-franquias","tag-inovacao","tag-lavanderias-self-service","tag-speed-queen"],"acf":[],"yoast_head":"\nLavanderias self-service devem continuar apresentando crescimento nos pr\u00f3ximos anos - Brasil 2024<\/title>\n<meta name=\"description\" content=\"Segmento de lavanderias self-service cresce com inova\u00e7\u00e3o, franquias e mudan\u00e7as de consumo, com proje\u00e7\u00e3o global de US$ 8,9 bilh\u00f5es at\u00e9 2032.\" \/>\n<meta name=\"robots\" content=\"index, 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