{"id":4205,"date":"2021-05-20T16:41:05","date_gmt":"2021-05-20T19:41:05","guid":{"rendered":"https:\/\/speedqueencommercial.com\/br\/?p=4205"},"modified":"2021-05-20T16:41:05","modified_gmt":"2021-05-20T19:41:05","slug":"encontrar-um-local-para-uma-lavanderia","status":"publish","type":"post","link":"https:\/\/speedqueencommercial.com\/br\/lavanderias\/encontrar-um-local-para-uma-lavanderia\/","title":{"rendered":"Encontrar um local para uma lavanderia"},"content":{"rendered":"\n

Localiza\u00e7\u00e3o, localiza\u00e7\u00e3o, localiza\u00e7\u00e3o.<\/em> Ao abrir uma nova lavanderia, h\u00e1 v\u00e1rias considera\u00e7\u00f5es importantes a se fazer, mas, sem d\u00favida, a mais importante delas \u00e9 a localiza\u00e7\u00e3o. Sem uma boa localiza\u00e7\u00e3o, os propriet\u00e1rios de lavanderias correm o risco de perder clientela e sua loja pode nunca alcan\u00e7ar seu potencial. Voc\u00ea est\u00e1 se perguntando quais caracter\u00edsticas contribuem para uma boa localiza\u00e7\u00e3o de lavanderia? Vamos discutir abaixo.<\/p>\n\n\n\n

FATORES QUE CONTRIBUEM PARA UMA BOA LOCALIZA\u00c7\u00c3O DE LAVANDERIA<\/strong><\/h3>\n\n\n\n

Ao escolher um local para uma nova lavanderia, h\u00e1 v\u00e1rias coisas para procurar. Qualquer indiv\u00edduo que quiser abrir uma lavanderia deve certificar-se de que sua localiza\u00e7\u00e3o \u00e9:<\/p>\n\n\n\n

  1. Vis\u00edvel para os transeuntes<\/li>
  2. Tem uma entrada que pode ser vista da rua<\/li>
  3. Parece limpa, convidativa e segura<\/li>
  4. \u00c9 bem iluminada<\/li>
  5. Tem bastante espa\u00e7o para estacionar<\/li>
  6. Est\u00e1 em uma \u00e1rea de alto tr\u00e1fego que \u00e9 de acesso f\u00e1cil e seguro<\/li><\/ol>\n\n\n\n

    QUE TIPO DE CLIENTES VOC\u00ca EST\u00c1 VISANDO?<\/strong><\/h3>\n\n\n\n

    Al\u00e9m dos fatores acima, \u00e9 importante que os interessados em abrir uma lavanderia em um novo local determinem o tipo de cliente que est\u00e3o buscando. No setor de lavanderias, reconhecemos quatro principais clientes de lavanderia: aqueles que nunca ter\u00e3o equipamentos de lavar roupas, clientes que atualmente n\u00e3o possuem m\u00e1quinas de lavar, clientes ocasionais que possuem m\u00e1quinas, mas v\u00eam para lavanderias para um servi\u00e7o especial e aqueles que utilizam servi\u00e7os de lavagem, secagem e dobra. Vamos aprofundar os quatro tipos de clientes de lavanderia abaixo e como os propriet\u00e1rios podem busc\u00e1-los.<\/p>\n\n\n\n

    1. Os usu\u00e1rios de lavanderia que nunca possuir\u00e3o m\u00e1quinas de lavar normalmente lavam roupas semanalmente e frequentam a lavanderia que \u00e9 mais pr\u00f3xima e mais conveniente de se chegar, especialmente porque esses clientes podem ir a p\u00e9 ou depender de transporte p\u00fablico. Ao buscar esse tipo de cliente, \u00e9 importante observar os dados demogr\u00e1ficos e a quantidade de locat\u00e1rios na \u00e1rea. Se mais de 50% da popula\u00e7\u00e3o aluga e a lavanderia estiver localizada nas proximidades, esses usu\u00e1rios de lavanderia provavelmente frequentar\u00e3o o local.<\/li>
    2. Ao tentar adquirir a clientela de indiv\u00edduos que n\u00e3o t\u00eam m\u00e1quinas de lavar roupa, mas que eventualmente as ter\u00e3o, a localiza\u00e7\u00e3o n\u00e3o \u00e9 uma preocupa\u00e7\u00e3o primordial porque esses clientes est\u00e3o procurando um produto \u00fanico e s\u00e3o mais propensos a dirigir at\u00e9 um pouco mais longe para usar um sistema de pagamento m\u00f3vel e m\u00e1quinas melhores e mais novas. Os propriet\u00e1rios que visam esse grupo podem querer considerar a quantidade de locat\u00e1rios e jovens profissionais na \u00e1rea e escolher um local de alto tr\u00e1fego para que os clientes saibam onde encontr\u00e1-los.<\/li>
    3. Usu\u00e1rios ocasionais que possuem m\u00e1quinas de lavar, mas utilizam lavanderias para lavar itens de grandes dimens\u00f5es s\u00e3o mais propensos a dirigir uma dist\u00e2ncia maior para usar m\u00e1quinas grandes que t\u00eam um aplicativo de servi\u00e7o de lavagem de roupa. Ao buscar esse cliente, a lavanderia deve oferecer um produto superior com m\u00e1quinas grandes e aceitar pagamentos m\u00f3veis. \u00c9 importante manter uma regra geral que a lavanderia est\u00e1 localizada em uma \u00e1rea vis\u00edvel e de alto tr\u00e1fego para que os clientes saibam onde encontr\u00e1-la.<\/li>
    4. O quarto tipo de cliente de lavanderia s\u00e3o os indiv\u00edduos que n\u00e3o t\u00eam tempo para lavar suas roupas, mas est\u00e3o dispostos a pagar um pre\u00e7o mais alto e ir at\u00e9 mais longe para utilizar servi\u00e7os de lavagem, secagem e dobra. As lavanderias s\u00f3 podem trazer esse cliente se eles forem completamente atendidos. Os propriet\u00e1rios que est\u00e3o comprometidos em explorar esse segmento de clientes e torn\u00e1-los uma clientela central encontrar\u00e3o um local entre \u00e1reas de renda m\u00e9dia ou alta. Eles tamb\u00e9m podem querer considerar locais adicionais de retirada e entrega, talvez perto de \u00e1reas comerciais.<\/li><\/ol>\n\n\n\n

      <\/p>\n\n\n\n

      N\u00e3o importa qual tipo de cliente o propriet\u00e1rio da loja queira buscar, \u00e9 importante que o local selecionado seja vis\u00edvel, bem iluminado, ofere\u00e7a muito espa\u00e7o para estacionar, pare\u00e7a seguro e esteja localizado em um lugar onde o tr\u00e1fego para ou desacelera para que os clientes possam entrar e sair com seguran\u00e7a do estacionamento. As lavanderias que est\u00e3o em uma boa localiza\u00e7\u00e3o e oferecem um produto superior com m\u00e1quinas modernas, a capacidade de utilizar pagamentos m\u00f3veis e servi\u00e7os de lavagem, secagem e dobra s\u00e3o suscept\u00edveis a terem sucesso.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Localiza\u00e7\u00e3o, localiza\u00e7\u00e3o, localiza\u00e7\u00e3o. Ao abrir uma nova lavanderia, h\u00e1 v\u00e1rias considera\u00e7\u00f5es<\/p>\n","protected":false},"author":3,"featured_media":4217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1271],"tags":[],"class_list":["post-4205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lavanderias"],"acf":[],"yoast_head":"\nEncontrar um local para uma lavanderia - Brasil 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/speedqueencommercial.com\/br\/lavanderias\/encontrar-um-local-para-uma-lavanderia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encontrar um local para uma lavanderia\" \/>\n<meta property=\"og:description\" content=\"Localiza\u00e7\u00e3o, localiza\u00e7\u00e3o, localiza\u00e7\u00e3o. Ao abrir uma nova lavanderia, h\u00e1 v\u00e1rias considera\u00e7\u00f5es\" \/>\n<meta property=\"og:url\" content=\"https:\/\/speedqueencommercial.com\/br\/lavanderias\/encontrar-um-local-para-uma-lavanderia\/\" \/>\n<meta property=\"og:site_name\" content=\"Brasil 2024\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/speedqueencommercial\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-20T19:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/speedqueencommercial.com\/br\/\/wp-content\/uploads\/sites\/67\/2021\/05\/WashHouse_2020_54-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"andre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"andre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\\\/\\\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"Article\",\n\t \"@id\": \"https:\\\/\\\/speedqueencommercial.com\\\/br\\\/lavanderias\\\/encontrar-um-local-para-uma-lavanderia\\\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\\\/\\\/speedqueencommercial.com\\\/br\\\/lavanderias\\\/encontrar-um-local-para-uma-lavanderia\\\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"andre\",\n\t \"@id\": \"https:\\\/\\\/speedqueencommercial.com\\\/br\\\/#\\\/schema\\\/person\\\/14708bf2a880e871692e2e3b6f4fcaf9\"\n\t },\n\t \"headline\": \"Encontrar um local para uma lavanderia\",\n\t \"datePublished\": \"2021-05-20T19:41:05+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\\\/\\\/speedqueencommercial.com\\\/br\\\/lavanderias\\\/encontrar-um-local-para-uma-lavanderia\\\/\"\n\t },\n\t \"wordCount\": 765,\n\t \"commentCount\": 0,\n\t \"publisher\": {\n\t \"@id\": \"https:\\\/\\\/speedqueencommercial.com\\\/br\\\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\\\/\\\/speedqueencommercial.com\\\/br\\\/lavanderias\\\/encontrar-um-local-para-uma-lavanderia\\\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\\\/\\\/speedqueencommercial.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/67\\\/2021\\\/05\\\/WashHouse_2020_54-scaled-1.jpg\",\n\t \"articleSection\": [\n\t \"Lavanderias\"\n\t ],\n\t \"inLanguage\": \"en-US\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"CommentAction\",\n\t \"name\": \"Comment\",\n\t \"target\": [\n\t \"https:\\\/\\\/speedqueencommercial.com\\\/br\\\/lavanderias\\\/encontrar-um-local-para-uma-lavanderia\\\/#respond\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\\\/\\\/speedqueencommercial.com\\\/br\\\/lavanderias\\\/encontrar-um-local-para-uma-lavanderia\\\/\",\n\t \"url\": \"https:\\\/\\\/speedqueencommercial.com\\\/br\\\/lavanderias\\\/encontrar-um-local-para-uma-lavanderia\\\/\",\n\t \"name\": \"Encontrar um local para uma lavanderia - 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