Speed Queen®

A Sound Investment

Laundromats in the U.S. see an average cash-on-cash ROI of 20-35% (9)—much higher than most alternative investments. And when you factor the flexibility and low labor costs, laundromats just make sense.

Nearly 94.8% success rate (5)
All the benefits of a profitable investment––without all the risks.

Adaptable to your lifestyle
Enjoy the flexibility of running your laundromat the way that fits your lifestyle.

Tax advantages
In many countries, you can write off equipment purchases and claim equipment depreciation as a loss on your taxes.
*Consult your tax advisor to see what tax advantages you are eligible for.

20-35% average ROI (9)
An average cash-on-cash ROI of up to 35% is both impressive and advantageous when compared to other investments.

Low labor costs
Your machines do the work so you don’t have to. In fact, 70% of laundromat investors have 0-3 employees.(5)

Simplified accounting
Customers pay up front using cash, coin or the Speed Queen app, meaning laundromats don’t incur the cost, time and hassle of many other investments’ accounting requirements.

Laundromats vs. Other Investments

Not all investments are created equal, and not all yield the same returns. See how other investments stack up against laundromats.

Start-up Costs

$1,000,000 $1M
$500,000 $500K
$200,000 $200K
$50,000 $50K
Car Wash(4) A
Convenience Store(1)(7) B
Self-storage(2)(3)(6) C
Laundromat(5)(8) D
A = Car Wash
B = Convenience Store
C = Self-storage
D = Laundromat

The Difference Is Clear

Compared to other investments like car washes, convenience stores and self-storage––laundromats just make sense.

Standalone laundry or laundry franchise… we have you covered

Unlike many other business or franchise opportunities, Speed Queen delivers the pinnacle of both options to entrepreneurs. 

For those looking for the independence of creating their own unique laundry experience and brand, we’ll help you get your store up and running with a host of value-added services, such as financing, design and much more.

Those seeking to leverage the Speed Queen branding and name recognition more directly and scale faster, will love the ease of our Speed Queen Laundry franchise opportunity. Speed Queen Laundry franchises benefit from a virtually turnkey business that delivers all the ROI benefits of the vended laundry business along with the power of our Speed Queen branding.

So, no matter your focus – standalone store or franchise – Speed Queen gives you the power to choose and tap into the upside of the profitable vended laundry business.

*Speed Queen Laundromat failure rate is the number of loans per laundry that were charged off divided by total numbers of loans originated from January 2001 through June 2013, based on experience of Speed Queen financial services.

† Speed Queen financial services estimates this start-up cost range based on an average of 30% down payment required on total laundry store development costs for new laundry store transactions.

Owning A Laundromat

Is It Right For You?

Before you make the leap into the laundromat investment process, it’s important to first determine your personal needs, budget and investment goals. Here are a few frequently asked questions to help you get started:

How much do I need to invest?

Your investment depends on many factors, including laundromat size and the amount financed. The average up-front investment ranges from $100,000-$300,000. Speed Queen® financial services lets you finance up to 70% of the total project cost, with a 30% investment requirement.

Should I build a new store or buy an existing one?

Both business investment models have proven successful, and each provides its own unique advantages. Your Speed Queen representative will present you with the pros and cons of each and help you find the right option for you. 

How much space do I need?

Laundromats range in size anywhere between 1,000 and 5,000 sq. ft.(10) The average facility is 2,170 sq. ft. 

How many machines will I need?

The number of machines you need largely depends on the size of your store. Your Speed Queen representative will help you determine the right number of machines and equipment mix, but in general you’ll want to have a combination of between 40 and 100 washers and dryers.

What should my laundromat’s hours of operation be?

Your business hours are up to you. Typical laundromat hours are from 6am to 11pm, with about 20% choosing a 24-hour model (10). And since most laundromats don’t require a large staff, longer hours aren’t an issue.

Location Is Everything

When searching for your laundromat location, here are some top things to consider to help your business be more successful:

Choose the right neighborhood:

  • 35% of the residents rent vs. own
  • Average household size is 2.3 and above
  • Average household income level below $35k per year

Choose the right storefront:

  • High-traffic laundromats typically have storefronts with:
  • High visibility
  • Plenty of dedicated parking
  • Located near grocery stores, convenience stores and auto parts stores

Speed Queen®

The Perfect Partner

You may not know much about laundromat investments,
but with Speed Queen® you don’t have to.

  • Location analysis and site selection
    Our commercial real estate services offer full-scale support from a team of dedicated laundry experts who will guide you through location and equipment selection and beyond.
  • Equipment selection
    We’ll help you choose the best equipment for your needs––from machines and controls to folding tables, change machines and more.
  • Facility design
    Speed Queen will also work with you and your contractor to design your laundromat for an optimal experience for your customers and maximum profitability for you.
  • Reliable equipment. Advanced controls.
    Our world-class equipment is built to last longer and outperform the competition. Working together with our cloud-based technologies, and intuitive apps, Speed Queen elevates the laundry experience, while making it easier and more profitable to run your business.

Financing Made Easy

When compared to other investments, laundromats have a high success rate. That number gets even higher when your investment is backed by Speed Queen. We’re confident we can make your business successful.

Business plan consultation

Our seasoned experts will help you identify your short- and long-term business objectives in order to build a customized financial program that will help you reach your goals.

Personalized relationship management

Our experienced laundry professionals personally manage your account from the beginning to the end of the loan—but it doesn’t have to stop there. Your contact will continue to tailor specific programs for future financing situations.

Laundry-focused financing

When you finance with Speed Queen®, you get a comprehensive financing plan that’s tailored to fit your needs, your budget and your goals, including structuring your front-end payments to coincide with your store’s projected ramp-up.

Take the next step below


  1. About Starting a Self-Storage Business. (Date Unknown). Smallbusiness.chron.com. Retrieved May 15, 2013, from http://smallbusiness.chron.com/starting-self-storage-business-2099.html
  2. 7-Eleven Inc. (Date Unknown). Entrepreneur.com. Retrieved May 15, 2013, from http://www.entrepreneur.com/franchises/7eleveninc/282052-0.html
  3. An Introduction to Self Storage. (Date Unknown). Selfstorage.org. Retrieved May 15, 2013, from http://selfstorage.org/ssa/AM/downloads/09_Abt_IntrotoSS.pdf
  4. Circle K. (Date Unknown). Entrepreneur.com. Retrieved May 15, 2013, from http://www.entrepreneur.com/franchises/circlek/329152-0.html
  5. Speed Queen laundromat success rate is the number of NOT charged off loans per laundry divided by total numbers of loans originated from January 2001 through June 2013, based on experience of Speed Queen Financial Services.
  6. Self Storage Franchise (Date Unknown). Alloptions.com. Retrieved May 15, 2013, from http://franchise.alloptions.com/self-storage-franchise.aspx
  7. What a Ride. (2010, June). Csnews.com. Retrieved May 15, 2013, from http://www.csnews.com/article-what_a_ride-444.html
  8. Speed Queen Financial Services estimates this start-up cost range between $100,000 and $300,000. This is based on an average of thirty percent down payment required on total laundry store development costs for new laundry store transactions.
  9. Wallace, B. (2014, December 9). Getting Into the Laundry Business [Webinar]. Retrieved October 6, 2015, from http://www.coinlaundry.org/HigherLogic/System/DownloadDocumentFile.ashx?DocumentFileKey=f0c0f96e-bac9-4baa-b0ed-5e3f40c01e69
  10. Coin Laundry Association (Date Unknown). Operations and performance. Retrieved 2018, September 10) from http://www.coinlaundry.org/investor-resources/additonalinfo#businesscycle
  11. The content of this page (including, without limitation, any analysis forming part of it) is general information, for personal use only and should not be relied upon for investment purposes. This page provides information based on subjective assumptions and does not provide actual or expected returns, which may in practice be lower than those stated in the brochure. You should obtain independent financial advice prior to making any decision to invest in, or with, Alliance Laundry Systems LLC.